Institutions

Institutions collage

Secondary Research

What is a media institution?

A media institution is a company that owns many other companies that are involved in mass enterprises that involve media such as: Motion pictures, theme parks, television, radio, publishing and the internet.

Below I will list three examples of a media institution

1. Sony is a world wide media institution that manufactures electronic products. They own various large and small other media institutions, some of the large companies they own are: CBS record group, Columbia pictures, Gaikai and Sony Ericson.

Sony’s missions statement

“To be a company that inspires and fulfills your curiosity”

2. Microsoft is also a world wide media institution that produces software for computers. Like Sony, Microsoft also own other companies both small and large such as: Skype, Lionhead Studios, Visio and Naivision.

Microsoft’s Mission Statement

“To enable people and businesses throughout the world to realize their full potential”

3. You Tube is also a world wide media institution like Sony and Microsoft. You tube is a free video sharing website that makes it easy to watch online videos. Unlike Microsoft and Sony You tube does not own any other companies however this does not mean that you tube is not as big as the other two.

You tube’s Mission statement

“To provide fast and easy video access and the ability to share videos frequently”

After looking at three media institutions and their mission statements I think I most align with you tube this is because there mission statement is solely directed at their company and it’s easy to understand. I want my Logo to be clear and simple and eye catching, all of the institutions I looked at have clear Logo’s however I think that you tubes logo is clear as well as eye catching.

The Mission Statement, Vision, promise and values of You tube, Sony and Microsoft:

Mission statements:

Microsoft - “To empower every person and every organization on the planet to achieve more.”

You Tube - “To provide fast and easy video access and the ability to share videos frequently”

Sony – “To be a company that inspires and fulfills your curiosity”

Visions:

Microsoft - “to help individuals and businesses realize their full potential.”

Sony - “to use our passion for technology, content and services to deliver kando, in ways that only Sony can.”

You Tube - “

My own Official Logo

My institution is called LP&Harmony (Love, peace and Harmony)

My institution is similar to netflix, it provides a service that allows the public to watch movies. Thye only differnce is LP&Harmony only have movies that are about posotive things such as love, peace, unity etc.

The logo

I chose to use a pink heart in the middle becasue it is eye catching and it automatically signals to people that

References:

https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=strict&q=what+is+sony%27s+mission+statement , https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=strict&q=what+is+youtube+mission+statement, https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=strict&q=what+microsoft+mission+statement, http://www.investopedia.com/articles/markets/021016/top-4-companies-owned-sony-sne-eric.asp, https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Microsoft

http://www.entrepreneurshipinabox.com/3507/12-mission-statements-worth-checking/, https://www.reference.com/business-finance/sony-s-mission-statement-f1e56e0a2e845cd8u

http://panmore.com/microsoft-corporation-vision-statement-mission-statement-analysis, http://panmore.com/sony-corporation-vision-statement-mission-statement,